Our humanistic approach to research means that at every step in the process, knowledge is gathered about the proposition, its functionality, the user experience, and the transparency of costs.

This knowledge is passed on to our clients so that they can in turn, reach their own objectives – this could be an optimised competitive position using our price bench-marking service or simply offering a best-in-class proposition building on our thoughts and recommendations.

Price Comparison Research

Comparing your proposition to your key competitors

With access to live Bank and FX Provider accounts around the world, we can examine every element of their proposition from the rates they quote for international payments to the end-to-end journey of funds. 

Our price comparison research has been carefully developed so that every competitor in the space is tested and represented fairly.  We accurately report the rate and fees applied for each of our monitored companies, benchmarked to “to-the minute” rates provided by Refinitiv, in a format to suit your business needs. 

We highlight your position within the monitored market; identify areas of advantage to your customers; and provide independent substantiation for marketing purposes.  We can also work with you to understand how to best use this information to maximise your own business opportunity.

Consumer Acceptance Testing

Ensuring your customers get the best experience

Customer journeys are inevitably built by developers embedded within a brand.  They know the technology and proposition inside out and backwards, and they are keen that any development is optimised for maximum efficiency and cost effectiveness.  Sadly, this can sometimes mean that the consumer experience whilst important, is not necessarily at the fore-front of the improvement.

Customer journey testing, “live proving” or “User Acceptance Testing” by an independent partner can provide valuable insight.  For example, where journeys can be optimised to avoid multiple screens or “clicks”; highlight the use of jargon or overly complex wording; and of course, test the overall functionality itself in a safe environment prior to release to the customer base.

Testing scenarios can be developed with your team to ensure that all aspects of the journey functionality are end to end tested.  These tests can range from transaction completion to correct levels of communication for regulatory compliance.

The benefits are clear – testing prior to launch can reduce the risk of customer dissatisfaction and churn; reduce the risk of overloading staff channels with complaints and queries; and provide the brand with confidence that the journey has been tested by experts.

Consumer Acceptance Testing

Ensuring your customers get the best experience

Customer journeys are inevitably built by developers embedded within a brand.  They know the technology and proposition inside out and backwards, and they are keen that any development is optimised for maximum efficiency and cost effectiveness.  Sadly, this can sometimes mean that the consumer experience whilst important, is not necessarily at the fore-front of the improvement.

Customer journey testing, “live proving” or “User Acceptance Testing” by an independent partner can provide valuable insight.  For example, where journeys can be optimised to avoid multiple screens or “clicks”; highlight the use of jargon or overly complex wording; and of course, test the overall functionality itself in a safe environment prior to release to the customer base.

Testing scenarios can be developed with your team to ensure that all aspects of the journey functionality are end to end tested.  These tests can range from transaction completion to correct levels of communication for regulatory compliance.

The benefits are clear – testing prior to launch can reduce the risk of customer dissatisfaction and churn; reduce the risk of overloading staff channels with complaints and queries; and provide the brand with confidence that the journey has been tested by experts.

Consumer Experience Testing

Maintaining your standards

Every customer facing brand wants to believe that their customer support is best in class. In most cases, their beliefs are fully justified.

Consumer experience testing can offer independent reassurance that should your working environment change (a move to remote working perhaps); or you launch a new proposition and want to ensure your team are able to support your customers, your high standards are being maintained.

Working with your team, we will develop test scenarios to ensure all aspects of customer service are fully reviewed.  These can vary in focus from online interaction, in-branch or contact centre, depending on requirements.  

Testimonials

"Anne owns Alderson Consulting. She's lovely, incredibly knowledgeable and really the only person who has been able to provide accurate, thorough PCR. After cycling through a few providers we've now switched all of our price comparison / price claims business to her firm"
“You’re such a brilliant partner..., we all feel very lucky to have you on the team for 2021.”
“[Alderson Consulting] has met and exceeded our requirements at every turn"
"... an expert consultant on the customer journey of international payments"
“She's [Anne Alderson] helped the Europe team lots in the past on a variety of projects - we are big fans.”
"Overall, a great experience!"
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